Tech and the Sports Audience: What’s Changing and Why It Matters
Watch live Wimbledon games, network with industry leaders and hear cutting edge discussions
The convergence of mobile technology and artificial intelligence continues to reshape the sports industry, offering fans immersive experiences that transcend traditional viewing. Mobile apps now provide real-time game insights, direct interaction with athletes, and exclusive behind-the-scenes content, creating personalised and meaningful connections. Recent research highlights this shift, as younger sports fans believe AI positively impacts their engagement, with many using mobile devices as their primary medium for consuming sports content.
Organised by the Financial Times in partnership with IBM, this exclusive evening event will explore how AI and mobile platforms and experiences are revolutionising the fan experience, fostering deeper connections between sports organisations and their global audiences. Join us as we watch the Wimbledon Championships live, mingle with industry leaders over summer cocktails, and dive into the future of fan engagement.
Venue
Redefining the experiential immersive art world, FRAMELESS is the largest permanent multi-sensory experience in the UK. Located by Marble Arch this venue will give guests a unique event experience.
Location
Frameless Immersive Art Experience
6 Marble Arch
London W1H 7AP
Getting There
Tube:
Marble Arch (1 min walk), Bond Street (8 mins walk), Edgware Road (12 mins walk), Marylebone (15 mins walk)
National Rail:
Victoria (15 mins by bus), Paddington (10 mins by bus or tube), Marylebone (15 mins by bus or tube), Waterloo (16 mins by tube)
Bus:
Marble Arch, serviced by the following buses: 2, 6, 7, 13, 23, 36, 74, 94, 98, 137
Key Discussion Points
Digital Platforms for Fan Engagement
How are diverse digital platforms acting as critical gateways for fan acquisition and engagement, and what strategies are proving most effective in converting these touchpoints into deeper, long-term relationships across global markets?
AI in Fan Interaction and Talent Discovery
Beyond direct fan interaction, how is AI being strategically leveraged to enhance athletic performance and talent discovery, and how do these advancements indirectly contribute to a more engaging and personalised fan experience?
Virtual vs Real-World Sports
As technology increasingly blurs the lines between virtual and real-world sports, what are the most promising opportunities for leagues and clubs to create cohesive, immersive experiences that transcend traditional viewing?
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